Woman wearing sunglasses and a black hat in a park setting

Naturally different eyewear.

Distinctive frames. Everyday comfort. Unique to you.

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Woman wearing sunglasses and a black hat in a park setting

Naturally different eyewear.

Distinctive frames. Everyday comfort. Unique to you.

Shop all sunglasses

Polarised lenses & UV Protection

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Distinctive wooden frames

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12 month guarantee

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Eco-friendly sunglasses for women, men and kids

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Women's Sustainable Sunglasses

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Men's Sustainable Sunglasses

Kids Dark Bamboo (6 to 12 yrs) From Wildwood

Kid's Sustainable Sunglasses

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Wildwood sunglasses properties

MEET WILDWOOD

Our Story

Wildwood is a family business based in Newport, on the Pembrokeshire coast—where woodland meets the sea and getting outdoors is part of everyday life.

That’s the spirit behind our eyewear: distinctive frames, natural textures and an easy-going style you can make your own. From windswept beach walks to everyday adventures, find a pair that feels like you.

Our Story

Frequently asked questions

We offer 30-day returns and exchanges, subject to our returns conditions. We cover postage for the first return from an order; further returns from the same order are at your cost.

Read the returns and exchanges conditions.

UK delivery takes 2-3 business days. Orders over £50 qualify for free delivery. Any delivery charge is shown at checkout before payment.

When shopping for sunglasses, it's essential to consider several factors to ensure you choose the best pair for your needs. First and foremost, opt for sunglasses that offer 100% UV protection, as this is crucial for maintaining optimal eye health. Additionally, polarised lenses can significantly reduce glare, enhance color perception, and improve visual clarity, making them a great choice for outdoor activities and driving. Furthermore, select sunglasses made from high-quality, durable materials to ensure longevity and comfort.

All Wildwood sunglasses are polarised and offer 100% UV protection.

Contrary to popular belief, not all sunglasses provide adequate UV protection. While many sunglasses feature dark lenses or trendy designs, they may not necessarily shield your eyes from harmful UVA and UVB rays. To ensure your sunglasses offer sufficient protection, check for labels specifying "100% UV protection" or "UV400." Moreover, consider purchasing sunglasses from reputable brands or opticians to guarantee the lenses meet essential safety standards.

All Wildwood sunglasses are polarised and offer 100% UV protection.

Identifying sunglasses with adequate UV protection involves a combination of factors. First, examine the product label or manufacturer's specifications to confirm the lenses provide 100% UV protection or meet UV400 standards. Lenses meeting these criteria effectively block both UVA and UVB rays. Additionally, consider the quality and reputation of the brand or retailer when assessing the sunglasses' UV protection. A higher price doesn't always indicate better UV protection, but reputable manufacturers are more likely to offer reliable UV-protective lenses.

All Wildwood sunglasses are polarised and offer 100% UV protection.

Polarised and non-polarised lenses differ primarily in their ability to manage glare, colour perception, and visual clarity. Polarised lenses contain a specialised filter that significantly reduces glare by blocking intense, reflected light. This results in enhanced color perception, improved visual clarity, and reduced eye strain, particularly in bright sunlight. Non-polarised lenses, on the other hand, may not offer these benefits and can be less effective at minimising glare. As such, polarised lenses are often preferred for outdoor activities and driving, where glare reduction can significantly improve vision and comfort.

All Wildwood sunglasses are polarised and offer 100% UV protection.

While the price of sunglasses may sometimes indicate overall quality, it doesn't necessarily determine their ability to provide adequate UV protection. Inexpensive sunglasses can still offer 100% UV protection if they meet proper safety standards. That said, more expensive sunglasses often boast superior materials, craftsmanship, and lens technologies, such as polarisation or photochromic adaptation. Ultimately, prioritise UV protection and find sunglasses that meet your needs without breaking the bank.

All Wildwood sunglasses are polarised and offer 100% UV protection.

Compare the dimensions in Specification with a pair of glasses that fits you comfortably. The three measurements are lens width, bridge width and temple length, in millimetres. For example, 48-24-145 means a 48mm lens, a 24mm bridge and a 145mm temple.

Look inside the arm of your current glasses for these numbers. The frame should sit comfortably on your nose without pinching, and the arms should not press against your temples. Dimensions help you compare styles; they do not guarantee an identical fit.

You will find dimensions and further fit information in each product’s Specification and How to check your fit sections.

Yes, wearing sunglasses with contact lenses is not only possible but also highly recommended for optimal eye protection. Sunglasses with UV-protective lenses can further shield your eyes from harmful UV rays, even while wearing contacts with built-in UV protection. However, ensure your contact lenses fit comfortably and are clean before wearing sunglasses to minimize irritation or discomfort. Additionally, consider opting for polarised lenses to reduce glare and further enhance visual clarity while wearing contacts.

Cleaning and maintaining your sunglasses involves regular care and proper handling to ensure optimal performance and longevity. Here's a step-by-step guide to help you maintain your sunglasses:

Use the right cleaning materials: Opt for a microfiber cleaning cloth and a lens cleaning solution specifically designed for sunglasses. Avoid using paper towels, tissue paper, or household cleaning products, as these can scratch or damage your lenses.
Gently remove dirt and debris: Begin by rinsing your sunglasses with cool water to remove any loose dirt or debris. Then, apply a small amount of cleaning solution to your microfiber cloth and gently wipe the lenses and frame, using circular motions to avoid streaks.
Rinse and dry your sunglasses: After cleaning, rinse your sunglasses with cool water and dry them with a clean, lint-free cloth. Ensure the lenses are completely dry before wearing or storing your sunglasses.
Properly store your sunglasses: Keep your sunglasses in a protective case when not in use to prevent scratches, breakage, or exposure to extreme temperatures. Avoid placing your sunglasses lens-down on any surface, as this may lead to scratches or other damage.
Handle with care: To minimise the risk of damage, always use both hands when putting on or removing your sunglasses. Avoid touching the lenses with your fingers, as this can leave smudges or transfer oils that may damage the lens coating over time.

By following these steps and incorporating regular cleaning and maintenance into your routine, you can ensure your sunglasses remain in top condition for years to come.

Replacing your sunglasses largely depends on their condition, as well as your personal preference and usage patterns. In general, consider replacing your sunglasses every one to two years, or when you notice significant signs of wear, such as scratches, cracks, or peeling lens coatings. Additionally, if you find that your sunglasses no longer offer adequate UV protection or visual clarity, it may be time for an upgrade. Remember that damaged sunglasses can compromise your vision and overall eye health, so be sure to replace them as needed.