Our Story
ROOTED ON THE COAST. NATURALLY DIFFERENT.
Wildwood is part of Eco Beach, our family business based in Newport on the Pembrokeshire coast of West Wales. Living here, the outdoors is part of everyday life: woodland paths, salt air and a beach that looks different every time you visit.
Our love of this place—and a longstanding interest in the environment—shaped the thinking behind our business. We wanted to help people enjoy the outdoors while being more thoughtful about the things they take with them.
For Wildwood, that means eyewear with character. Natural wood grain, distinctive shapes and colours that let you express your own style. Sunglasses for everyday life, whether you’re heading to the beach, exploring somewhere new or enjoying a little sunshine closer to home.
Our collection brings together styles for men, women and kids, with different shapes, colours and finishes—so everyone can find a pair that feels like their own.
We’re a family business with a love of the coast and a simple ambition: to help you find sunglasses you’ll enjoy wearing, time and again.
